培训受众
Having already taken up CET 4 successfully or equivalent as required by Chuangxin
Those who are working as Business English secretary, office clerk and secretary to MD
Those who want to develop any commercial and industrial organization
课程收益
This Business management is a 40-week (40x2) course designed to teach you how to manage your business enterprise efficient, effectively and productively.
课程内容
CONTENTS
PART ONE – Understanding the Contemporary Business Environment
Understanding the U.S. Business System
Conducting Business in the United States
Understanding the Global Context of Business
Conducting Business Ethically and Responsibly
PART TWO – The Business of Managing
Managing the Business Enterprise
Organizing the Business Enterprise
Understanding Entrepreneurship and the Small Business
PART THREE – Understanding People in Organization
Managing Human Resources
Understanding Employee Motivation and Leadership
Understanding Labor and Management Relationship
PART FOUR – Understanding Principles of Marketing
Understanding Marketing Process and Consumer Behavior
Developing and Pricing Products
Promoting Products
Distributing Products
PART FIVE – Managing Operations and Information
Producing Goods and Services
Managing for Quality and Production
Managing Information Systems and Communication Technology
Understanding Principles of Accounting
PART SIX – Understanding Financial Issues
Understanding Money and Banking
Understanding Securities and Investments
Understanding Financial and Risk Managements
Appendix: Understanding the legal Context of Business
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