Designed for those who need to reduce the time taken to write professional, accurate documents and be confident in doing so. If you’re already an experienced writer then you may wish to consider our course ‘Writing for Results’.
Successfully plan and construct your documents
Ensure that the reader’s needs are met. Be confident that your message is not lost
Overcome the ‘blank screen/page’ syndrome and reduce the time it takes to write
Choose the style appropriate to your reader and situation
Avoid common mistakes that impact on your professional image
Build successful sentences and paragraphs – using punctuation that guides your reader
Use a checklist to help proofread the final document
The Perils and Pitfalls of Business Writing
Current thinking regarding business grammar
Tips to ensure we avoid grammatical errors
Constructing sentences and paragraphs – with appropriate punctuation to create rhythm and fl ow
What is ‘business language’?
Can ‘action words’ gain results?
Tailoring our message to the reader’s needs
Is the reader clear as to WHY we are writing?
How we can professionally
- deal with complaints
- give information
- get a result
- persuade our reader
Creating an impact and keeping our reader ‘with us’ until the final sentence
Preparation and Structure
Relevant information that helps to achieve the objective
Using T.I.P.E. as a basis on which to build
The need to present your information in an organised, logical sequence
How am I ‘Coming Across’ to my Reader?
Is my style ‘reader-friendly’?
Using ‘punchy’ openings to gain interest
Positive or compelling endings to ensure results
The barriers to an effective, professional style
Expanding your vocabulary to avoid repetition - keeping your writing ‘alive’
Is my tone persuasive and assertive?
The Final Stage
Avoid wasting time re-writing: proofread and edit your writing
A checklist and structured approach to help find those errors in your final draft