战略供应链管理

* 供应链部门如计划、采购、生产、客户服务和物流部门的管理人员
* 参与到供应链运营的组织内跨部门团队的成员。 如生产、质量、成本控制和客户需求管理部门的管理人员

世界制造中心的中国历尽数年激烈的全球竞争，许多企业在降低制造成本和提升生产效益方面已达到了极限。企业不得不开始探索有效的供应链管理，来推动增加利润和提升市场份额。供应链管理的效益已成为企业所公认的最后未被开发的金矿。
而供应链管理极为复杂，充满着艰辛和风险。企业的成功系于供应链上最薄弱的环节。成功的供应链管理需具备平衡的大局观、致胜的跨部门团队合作和精确、经济、灵活和快速反应的供应链本身。

1.供应链概述

2.供应链对企业运营结果的影响
* 对新产品开发上市的影响
* 对企业内部运营成本和效率的影响
* 对提升企业产品的市场竞争优势的影响
* 对企业投资回报率的影响

3.供应链管理的基本流
* 需求信息流、货物流和现金流
* 供应链活动的价值分析和改善行动

4.供应链设计的策略选择
* 企业在价值链上的角色和定位
* 产品特征、生命周期和市场营销策略对供应链设计的影响
* 供应链的库存模式、驱动模式、结构模式

5.高效供应链管理的特征
* 高效供应链的组织架构和运营系统
* 高效供应链与外部上游和下游的全局优化

6.供应链管理的挑战和积极应对
* 动态供应链
* 供应链上游供应的不稳定性
* 供应链内部运营的复杂性
* 供应链下游需求的变化性
* 牛鞭效应
* 应对不稳定性、复杂性和变化性

7.供应链职能部门与交叉跨部门团队
* 供应链运营的全过程
* 过程中的关键步骤和主要控制点
* 职能部门和交叉跨部门团队的优势和弱势
* 跨部门团队运作的目标、职责、权力和责任

8.需求信息流管理的意义和方法
* 集中信息管理的意义
* 有效预测
* 平衡需求和供应的决策系统

9.采购管理的意义和方法
* 战略采购和供应链管理
* 采购总成本管理

10.供应链管理的信息技术
* 供应链信息系统的组件
* 信息系统在供应链管理中的应用
* 信息系统的有效整合

11.供应链管理业绩的衡量
* 公司业务层面的衡量指标
* 跨部门合作层面衡量指标
* 供应链职能部门层面的衡量指标
* 衡量指标的矩阵式管理 1. Supply chain overview

2. Supply chain on the operational results of the company
* New product launching
* Internal operation costs and efficiency
* Product competitive advantage on the market
* The return of invested capital (ROIC)

3. Basic flows of SCM (supply chain management)
* Demand & information flow, material flow and cash flow
* Value analysis of supply chain activities and improvement actions

4. Strategy of supply chain design
* The role and position of the company in value chain
* The impact on supply chain design from product characteristics, life cycle and marketing strategies
* Inventory model, driven model and structure model of supply chain

5. The characteristics of high efficient SCM
* The organizational structure and operation system
* Global optimization of upstream and downstream of external supply chain

6. Supply chain challenges and how to respond
* Dynamic supply chain
* Instability of material supply in upstream
* Complexity of internal operations
* Variability of demand in downstream
* Bullwhip effect
* Responding to instability, complexity and variability

7. Supply chain cross-sectional and cross-functional departments
* The overall process of supply chain operations
* Key steps and critical control points in the process
* Strengths and weaknesses of cross-functional departments and cross-sectional teams
* Team goals, responsibilities, powers and accountabilities of cross-functional departments

8. The significance and method of demand information flow management
* The significance of centralized information management
* Forecasting effectively
* Demand & supply balancing and decision-making system(S&OP or IBP)

9. The meaning and method of purchasing management
* Strategic purchasing and supply chain management
* Total cost of ownership of purchasing

10. Information technology of SCM
* Supply chain information system components
* Information systems applied in scm
* Effective integration of information systems

11. Measurement of SCM performance
* KPIs measurement at cooperate business level
* KPIs measurement at cross-functional level
* KPIs measurement at scm level
* KPIs matrix