德国商务文化

本课程面向在德国驻华企业中工作的中国员工以及那些工作范畴需要与德国或德国人有交集的中国员工。

在为期2天的培训课程中，学员将通过学习本国和他国文化模型，更好地了解德国同事、上司和德国商务伙伴的思维方式与沟通方式，学会在跨文化的工作环境下更好地与对方共事。通过课程，学员将：
• 深入了解德国历史、社会和哲学及其对德国人商务行为的影响
• 掌握怎样才能成功地与德国同事、领导和商务伙伴进行沟通
• 学会更好地在中德工作环境下建立相互信任的合作关系
• 掌握怎样将文化维度的概念和技巧运用到日常工作中

09.00 Opening and welcome
Participants’ introduction and clarifying expectations
Introduction of training program

09.30 What is culture?
Inclu. coffee Cultural mirror: Stereotypes exercise
break
Topics:
- Iceberg Model – behaviours, attitudes, values as cultural elements
- Cultural definition (What is culture?)
- Stereotypes: internal and external perception
- ASK Model
- Systemic triangle

11.00 Patterns of German and Western society
Historical, sociological, and philosophical background Information
German and Western culture standards
Lecture

Topics:
- Hierarchy
- Individualism
- Order and uncertainty avoidance
- Time and efficiency
- Quality
- Q & A, Discussion

12.00 Lunch







1 Day 1 continued…

13.00 Dynamics and systematic of cultural differences, presentation of cultural dimensions
Video film & group work

Topics:
- Experiencing the dynamics of different styles of approach
- Introduction of selected cultural dimensions
- Different orientations in Germany

14.30 Coffee break

14.45 Meeting your German business partner and communication with German partners
Roll play

Topics:
- Introduction
- Topics of conversation
- Names and forms of address
- Non-verbal communication

16.00 Virtual communication: How to communicate with Germans via
e-mail, fax or telephone
Dialogue

Topics:
- Pecularities of virtual communication
- Structure of information
- Feedback and follow-up

17.00 End of 1st day








2nd day

09.00 Dealing with cross-cultural conflicts
Critical incident, group discussion

Topics:
- Reasons of cross-cultural conflicts in Germany and China
- Dealing with cross-cultural-conflicts in Germany and China
- Conflict resolution in Germany

Further Topics: Know-how Transfer in Germany
- Giving instructions in Germany
- Learning and teaching styles in Germany
- Self-dependent working style

10.15 Coffee break

10.30 Working in Chinese-German project teams: Making full use of the potential
Flash film, Roll play

Topics:
- Planning and decision making in Germany and China
- Roles in a team
- Argumentation and voicing your opinion
- Different working styles and processes
- Time management

12.00 Lunch

13.00 German Leadership Styles
Critical incident, group discussion

Topics:
- Power and power distance, styles of management
- Role and status of a German Manager
- Delegation and control
- Receiving feedback from superiors
- Working independently

Day 2 continued…

14.15 Coffee break

14.30 Practical information: Visiting Germany

Topics:
- Hints for everyday life
- Recreational activities
- Contact with Germans, making friends
- Travel & sightseeing
- Business etiquette
- Company visit, presents
- Eating habits and dinner etiquette, Clothing etiquette
- Holidays in Germany
- Do‘s and Don’ts

16.00 Developing strategies for successful coorperation with Germans
Dialogue, Q & A
Group work – World Café; Plenary discussion

Topics:
- What have I learnt during the training?
- How do we communicate and cooperate in the future?
- What are our expectations for the future?

16.45 Conclusions, final questions
Feedback & Evaluation

17.00 End of training

Mr. Schmitt’s expertise lies in Marketing, Tourism and Education with a focus on China.

When he took the position as PR- and Project Manager for Caissa Tourism Group in Hamburg, he was responsible for inbound tourist market from China and new touristic products development. Afterwards he was employed by China Education & Training Center in Hamburg. There he was in charge of conception development and implementation of advanced training program for Chinese manager in Europe.

Since 2005, Mr. Schmitt moves to Shanghai and works as Tourism Development Manager for Liaison office of Hamburg City in Shanghai organized by German Chamber of Commerce. His function includes marketing and branding new travel spots, developing and promoting touristic products, as well as the organization and execution of business seminars for Chinese. He has a good relationship with Chinese governors and has successfully organized Hamburg pavilion of Shanghai Expo 2010.