课程设置： 本项目为法国兰斯高等工商管理学院授予的零售管理硕士学位课程，将开设基础专业课、核心专业课共19门，企业实习报告或个人商业创业计划或毕业论文一篇。 基础课程： 中方教师承担：中国的零售管理、中国零售业法规、组织结构和人力资源管理、信息系统、供应链管理 法方教师承担：全球零售业概况、零售营销、零售战略、财务和运营尺度、商业计划（1） 核心课程： 中方教师承担：团队建设和人员管理、谈判技巧与购买管理、营销情报和数据管理、互联网零售、小型商业组织和连锁经营 法方教师承担：商店气氛与推销、地域营销和布局、客户关系管理、商业计划（2） 实习和论文（由法方教师指导）： 企业实习或个人商业创业计划或商业计划或论文答辩 部分课程介绍： Global Retailing Overview Value Added Management; Evolution of Retailing; Understanding the stakes and mergers from a global point of view; Understanding the global business model of retailing
Retail Marketing The role of Marketing in retailing; Identifying and Understanding Consumers; Information Collection and Processing in Retailing; Developing Merchandise Plans; Pricing in Retailing; Retail Image and Promotional Strategy Financial and Operational Dimensions Finance basics for supermarkets; Understanding finance stakes in distribution and value added development in Chinese companies Information Systems and Supply Chain Management EDI and ECR; Database and datamining in Retailing; Supply chain management Organisation structure and HR Management Managing Managers for performance; Motivating and training people in retailing; Retailing Organization structure Retailing Strategy The value added strategy; Store & nonstore based retailing; Store formats and channel behavior; Building and sustaining relationships in retailing Retailing Management in China The common problems in China, why some international big brands fail in China while not-as-professional smaller local brands prosper? Store Atmosphere and Merchandising Understanding the impact of store atmosphere and merchandising on customers decision making and store patronage. Students must be able to manage these variables to achieve competitive advantage in the market place Marketing Intelligence and Database Management Producing new data and being able to draw relevant information from existing retailing databases. The main goal of this course is to know how to handle this data and transform it into information about customers and competitors. Small Business Organization and Franchising Franchising is one of the main forms of development in retailing nowadays. This class proposes to take a look at the specificities of the franchising system as well as other forms of small retailing. Geo-marketing and Location There are three main factors for success in retailing: location, location and location. The main goal of this class is to understand the process of choosing store location and the new techniques based on geography introduced to help marketers in this task. Internet Retailing After the initial euphoria and the disappointment that followed, what are the future prospects for Internet Retailing? This course takes a look at retailers that use internet and how internet is reshaping the retailing industry. Negotiation skills and purchasing management The main goal of this course is to understand the negotiation process and purchasing management in the retailing industry. Team building and personnel management Since nobody can be competent in everything, we have to work as a team to achieve excellence. Team building and how to manage people in retailing is the focus of this course. Customer Relations Management Customer relations management is the new tenet in modern retailing. Understanding that the customer is not in the store for a transaction, but for a life-long relationship (if they are satisfied) is one of the most important issues in retailing today. How to handle CRM is the main goal of this course.