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对外经济贸易大学――法国兰斯高等工商管理学院

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  • 开课时间:2008年09月30日 09:00 周二 查找最新
  • 结束时间:2009年08月28日 17:00 周五
  • 课程时长:6小时
  • 招生进展:
  • 开课地点:北京市
  • 授课讲师: 待定
  • 课程编号:39780
  • 课程分类:市场营销
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  • 收藏 人气:778
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培训受众:

招生对象:
★ 超市巨头如Carrefour(家乐福),沃尔玛等零售行业的在职人员。
★ 零售、连锁行业的中高层管理人员。
★ 具有零售、管理相关专业背景,希望进入零售领域,从事零售管理工作的人士。
★ 渴望继续深造的本科以上学历或大专学历并具有丰富的相关工作经验者。
上述人员应具有较好的英语听说读写能力(通过大学英语六级或同等水平),并能适应英文授课环境。
.

课程收益:

本项目旨在弥补我国零售管理领域专业教育和专业资格认证的空白,为中国零售企业提供经过科学、系统的专业学习,培养既懂技术又懂管理的高级管理人才,帮助企业更好地提高自身竞争力,抓住中国入世所带来的机遇,在日益激烈的市场竞争中占据优势;推动中法两国零售管理界的沟通、交流与合作,共同促进我国零售业的健康、快速发展

培训颁发证书:

育部认可的中外名校证书:法国兰斯高等工商管理学院的硕士学位和对外经济贸易大学的写实性零售管理硕士课程班结业证书。

课程大纲:

课程设置:
本项目为法国兰斯高等工商管理学院授予的零售管理硕士学位课程,将开设基础专业课、核心专业课共19门,企业实习报告或个人商业创业计划或毕业论文一篇。
基础课程:
中方教师承担:中国的零售管理、中国零售业法规、组织结构和人力资源管理、信息系统、供应链管理
法方教师承担:全球零售业概况、零售营销、零售战略、财务和运营尺度、商业计划(1)
核心课程:
中方教师承担:团队建设和人员管理、谈判技巧与购买管理、营销情报和数据管理、互联网零售、小型商业组织和连锁经营
法方教师承担:商店气氛与推销、地域营销和布局、客户关系管理、商业计划(2)
实习和论文(由法方教师指导):
企业实习或个人商业创业计划或商业计划或论文答辩
部分课程介绍:
Global Retailing Overview
Value Added Management; Evolution of Retailing; Understanding the stakes and mergers from a global point of view; Understanding the global business model of retailing

Retail Marketing
The role of Marketing in retailing; Identifying and Understanding Consumers; Information Collection and Processing in Retailing; Developing Merchandise Plans; Pricing in Retailing; Retail Image and Promotional Strategy
Financial and Operational Dimensions
Finance basics for supermarkets; Understanding finance stakes in distribution and value added development in Chinese companies
Information Systems and Supply Chain Management EDI and ECR; Database and datamining in Retailing; Supply chain management
Organisation structure and HR Management Managing Managers for performance; Motivating and training people in retailing; Retailing Organization structure
Retailing Strategy The value added strategy; Store & nonstore based retailing; Store formats and channel behavior; Building and sustaining relationships in retailing
Retailing Management in China The common problems in China, why some international big brands fail in China while not-as-professional smaller local brands prosper?
Store Atmosphere and Merchandising
Understanding the impact of store atmosphere and merchandising on customers decision making and store patronage. Students must be able to manage these variables to achieve competitive advantage in the market place
Marketing Intelligence and Database Management
Producing new data and being able to draw relevant information from existing retailing databases. The main goal of this course is to know how to handle this data and transform it into information about customers and competitors.
Small Business Organization and Franchising Franchising is one of the main forms of development in retailing nowadays. This class proposes to take a look at the specificities of the franchising system as well as other forms of small retailing.
Geo-marketing and Location There are three main factors for success in retailing: location, location and location. The main goal of this class is to understand the process of choosing store location and the new techniques based on geography introduced to help marketers in this task.
Internet Retailing After the initial euphoria and the disappointment that followed, what are the future prospects for Internet Retailing? This course takes a look at retailers that use internet and how internet is reshaping the retailing industry.
Negotiation skills and purchasing management The main goal of this course is to understand the negotiation process and purchasing management in the retailing industry.
Team building and personnel management Since nobody can be competent in everything, we have to work as a team to achieve excellence. Team building and how to manage people in retailing is the focus of this course.
Customer Relations Management
Customer relations management is the new tenet in modern retailing. Understanding that the customer is not in the store for a transaction, but for a life-long relationship (if they are satisfied) is one of the most important issues in retailing today. How to handle CRM is the main goal of this course.

培训师介绍:

 
教师队伍由350名教师组成,其中有62名全职教师,负责教学协调与教学开拓。全职教师都具备优秀的素质:他们都拥有双学科高等学历,而且具有在企业工作的经验和在学校教学的热情;兼职教师则都是来自各企业的主管,顾问或外校的教授以及专家,他们具有丰富的企业领导的工作经验或本身就是某一领域的精英。通过学习他们从长期工作经验中总结出来的管理理论,学员们毕业后很容易找到工作;并且平均起薪都高于一般水平。

本课程名称: 对外经济贸易大学――法国兰斯高等工商管理学院

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