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绩效管理-战略规划-确定战略方向-如何写任务陈述

作者: 佚名  上传时间:2009-02-02  浏览:323

How to Write a Mission Statement
A mission statement is an important marketing tool. It will help the coalition communicate with the public, help motivate members to work toward a shared vision, and focus the efforts of the group. It is not a document to be developed and then stuck in a file folder...
Why have a good mission statement? It is a marketing tool. Tells everyone the reasons for the coalition’s existence. It is a tool for coalition leadership. Gives coalition leadership a clear position to use when working with allies and promoting the coalition with the public. It is a motivational tool. Encourages members and allies to work toward a shared vision. How to write a mission statement. Make it short. McDonald’s mission statement is only four words: quality, consistency, cleanliness, service. Brevity will enhance understandability. Make it only long enough to cover the intended purpose of the organization. Make it memorizable. Use simple words-ones people can remember and actually use. Make it audible. Use words and phrases that sound good as well. Members will use the mission statement talking on the telephone and at public meetings. Try for a conversational tone. Make it a "becoming" statement. Look forward toward what the coalition wants the social environment surrounding tobacco use to become. State not just what the coalition is, but how it will reach its goals. Make it unique. Demonstrate how the coalition differs from other organizations.

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关键字: 绩效管理 战略规划 战略规划培训 战略 方向 任务 陈述

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