作者： 佚名 上传时间：2009-01-24 浏览：134次
This activity is usually conducted as part of the overall strategic planning.
Therefore, the reader might best be served to first read the information in the
topic Strategic Planning.
Developing Strategies to Address Strategic Issues and Reach
GoalsOne of the most frequent reasons for ineffective strategic
planning is failure to think strategically. In these cases, planners mistake
organizational efficiency to be organizational effectiveness. One of the key
indicators of this problem is planners’ reluctance to conduct a solid strategic
analysis that includes assessment of the external environment of the
organization and feedback from shakeholders. As a result, planners end up
looking only at what the organization is internally doing now and how they might
do it a little bit better. In their planning they end up fine tuning what the
organization is already doing, rather than shoring up weaknesses to avoid
oncoming threats and using strengths to take advantage of new opportunities.
Suggestions to Ensure Genuine Strategic
Thinking1. Recognize strategies to be associated with, e.g.,
resolving major issues, developing new products or methods of delivery,
servicing additional or smaller groups of customers, or mergers/collaborations
for survival or efficiency.
2. Strategies should focus on structural changes as much as possible. These
changes are more likely to direct and sustain changes in the organization.
3. In general, strategies deal with the question, “How do we position
ourselves if the future changes, and if it is not what we expected?”
4. Use a brainstorming technique to collect all ideas from planning members.
5. During strategy development, continue to ask, “Is this really a strategic
activity? Will it leverage change in your organization?”
6. Reconsider strategies that have worked or haven’t in the past.
7. Ensure strategies don’t conflict with each other, i.e., that implementing
one strategy will directly impair implementation of another.
Considerations ・ The top issues usually
produce the most complex and contentious strategies to deal with the issues and
reach each goal. Therefore, meetings to identify strategies may be the most
・ To ensure effective communication, revisit what the term “strategic” means
to the planners.
・ While facilitating the meetings, use brainstorming to collect all ideas and
process them. Use Post-It notes to organize ideas.
・ To help refine and clarify ideas, consider asking “Why” five times to each
・ To further explore a suggestion or an idea, ask the speaker if his or her
statement is based on an assumption, solid data, and is it a conclusion?
・ Each strategy or groups of strategies might be associated with new or
・ Each major function should eventually have its own specific strategies,
measurable objectives, resource needs, financial need specification and budgets,
and plans to evaluate results.