作者： 佚名 上传时间：2009-01-10 浏览：117次
Manager´s Annual Plan, Part One - What Are We
We start the year with a multi-part, chronological series of weekly features
on how to analyze and improve your organization. (The full list of topics can be
It’s Easier If You Know Where You Are
Going.Your job as a manager is to lead your organization. In order to
lead effectively, the first thing you have to know is the objective (or goal or
mission or target).
Imagine yourself in command of a platoon of soldiers when you receive a
message from the general. The message says “go capture the hill”. Your first
reaction would be to ask “Which hill?” Your chances of succeeding in your
mission to “capture the hill” are much greater if you know your goal. That is
true in business as well.
The Mission StatementMany companies have
created mission statements for their companies. These are, by design, high
level, strategic visions of what the company is or should be. You need to find
out if your company has one and, if so, what it is. You need to find out what it
means. You need to find out how your part of the organization is supposed to
help accomplish that mission.
Any organization can have a mission statement. The examples below are
indicative of the variety. These links to their Mission Statements may help you
in crafting yours.
Badiyan Productions, Inc. and srhd are commercial firms in the communications
The Inner City Handball Association is a
not-for-profit, volunteer organization and Virtuous Reality Interactive, Inc. is a
not-for-profit multi-media producer
City Hills Middle School is an educational
The National Association of Space Simulating Educators
is a professional association of educators
The Federal Transit Administration is an agency of the
US federal government
What About Us?Now that you know and understand
your company’s Mission Statement you may want to craft one for your
organization. I recommend this be an iterative, inclusive process.
This article from the Business Owner’s Toolkit is an
excellent discussion of the key issues in creating your mission statement. It includes a case
study to illustrate the value of having a mission statement.
Does your company have a mission statement? What did you have to do to find
it? Is it appropriate? Is it do-able? Most importantly, do you believe in it?
Share your thoughts with your peers. Post your thoughts on what makes a
mission statement valuable on our bulletin
board or respond to what others post.
Tying It All Together.Mission Statements are a
valuable part of your company’s planning. However, they are strategic level
thinking and, to be fully effective, need to be broken down to specific actions
for components of the organization. An excellent example of the progress from
strategic to tactical is the Federal Transit Administration (FTA) of the US
Department of Transportation.
The FTA has created a Strategic Plan that includes its Mission Statement and its goals . They have gone further and specified the
desired outcomes from these goals and how these outcomes will be measured. Here, for example is how they plan to achieve and measure their success toward
attaining Goal Five - Quality Organization.