Course Briefing： Business English Writing is an essential skill to hundreds of millions of people working in multinational companies. They write business English documents as the main part of their job. But writing frustrates many of them, especially those hard-skills professionals. Bosses, clients or coworkers often misunderstand their correspondence and keep sending their documents back for rewrite, etc. Therefore, all of them need one career- building skill: fast and effective writing skill. This training aims to help people master the techniques of fast and effective business English writing they need.
Course Objectives： To increase the power and effectiveness of your writing by: Improving your understanding to the way of written communication Developing the habits of good planning before composing Learning the ways of providing your audience with organized, concise and clear information as well as knowing what actions to take with the documents Minimizing your use of jargon and avoid unnecessarily ornate language
Course Contents: I、 Some Important Thinking on Business English Writing： What are the advantages and disadvantages of written communication? Is writing the best medium to meet your needs? What can we benefit from communicating with good writing? What concerns and issues do you have in business writing? II. Plan Before Composing Analyzing Purpose and Audience； Six techniques for the analysis： 1. What result do you want from the document? 2. Who is the intended audience? 3. What does the audience do with the information? 4. What information does the audience need? 5. Does the audience know little or much about the information? 6. Does the audience need proof? Unit Practice: real case study Analyzing Results: f Write five
本课程名称：英文商务写作 Fast and Effective Business English Writing