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一、如何为繁多的采购项目合理匹配资源

【导入案例】：处处着火，采购经理成为一线灭火员

1. 管理对象不同但基本管理原理相通

2. 掌控资源有限，创造力无限

3. 采购需求差异化分类目的是匹配资源，实现最大效用

4. 多维度构建采购项目战略定位模型，提供清晰管理指引

二、如何去做供应市场分析

【讨论】：不做供应市场分析会出现哪些问题

1. 需要做供应市场分析的采购项目

（1）静态环境影响

（2）动态环境影响

【工具】：宏观分析工具PESTEL

【工具】：中微观分析工具

3. 细分和筛选供应市场方法

（1）三个细分变量

（2）评价细分

供应商全生命周期关系管理

全国各地近期开课计划

授课专家