6.战略执行：打造战略中心型组织 * 战略中心型组织的五项原则 * 规划战役 * 确定股东价值差距 * 调整客户价值主张 * 确定价值提升时间表 * 确定战略主题 1. Fundamentals of strategic planning * What is strategic planning * Strategy samples * Development and trend of strategy planning
2. Methods for strategy analysis * Definition of corporate vision, mission and value * Settlemetn of corporate strategy objectives * Macro environment analysis - PEST * Industry and competitive analysis - 5 force * SWOT matrix * Boston matrix * Diversification vs. specialization * Outsource vs. alliance
3. Three stages in strategy implementation * Strategy description * Strategy measurement * Strategy execution
4. Strategy description-practices of Strategy Map * Ultimate goals of the enterprise running * Model of the enterprise’s value creating * Financial aspect * Customers’ value aspect * Internal process aspect * Learning and developing aspect * Intangible assets
5. Strategy measurement - Balanced Score Card implementation * Balanced Score Card * KPI and evaluation of strategy controlling * KPI templates introducing * FAQ in practices
6. Strategy implementation- building the strategy - oriented organization * 5 rules of the strategy focused organization * Planning campaign * Clarifying the gaps of the shareholders’ values * Modifying the customers’ value proposition * Determining the schedule of the value upgrading * Determining the strategy subject
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本课程将为所有学员厘清战略管理的基本概念、阐述建立战略的系统性分析方法、结合当下热点案例阐述现阶段所出现的各种颠覆式创新背后的战略逻辑、同时运用战略地图、
课程大纲
* 什么是战略
* 战略举例简析
* 战略管理的发展历程和趋势
2.战略分析方法
* 企业愿景，使命，价值观的定义
* 企业战略目标设定
* 宏观环境分析——PEST
* 行业和竞争对手分析——5力模型
* SWOT矩阵
* 波士顿矩阵
* 多元化和专业化战略
* 公司外包战略和战略联盟
3.战略落实三部曲
* 战略描述
* 战略衡量
* 战略执行
4.战略描述：战略地图的实践
* 企业运营的终极目标
* 企业价值创造的模型
* 财务层面
* 客户价值层面
* 内部流程层面
* 学习与成长层面
* 企业的无形资产
5.战略衡量 ：平衡计分卡的实施
* 平衡计分卡
* 战略控制的KPI和评估方式
* 各类KPI模板介绍
* 实施中的常见问题
6.战略执行：打造战略中心型组织
* 战略中心型组织的五项原则
* 规划战役
* 确定股东价值差距
* 调整客户价值主张
* 确定价值提升时间表
* 确定战略主题
1. Fundamentals of strategic planning
* What is strategic planning
* Strategy samples
* Development and trend of strategy planning
2. Methods for strategy analysis
* Definition of corporate vision, mission and value
* Settlemetn of corporate strategy objectives
* Macro environment analysis - PEST
* Industry and competitive analysis - 5 force
* SWOT matrix
* Boston matrix
* Diversification vs. specialization
* Outsource vs. alliance
3. Three stages in strategy implementation
* Strategy description
* Strategy measurement
* Strategy execution
4. Strategy description-practices of Strategy Map
* Ultimate goals of the enterprise running
* Model of the enterprise’s value creating
* Financial aspect
* Customers’ value aspect
* Internal process aspect
* Learning and developing aspect
* Intangible assets
5. Strategy measurement - Balanced Score Card implementation
* Balanced Score Card
* KPI and evaluation of strategy controlling
* KPI templates introducing
* FAQ in practices
6. Strategy implementation- building the strategy - oriented organization
* 5 rules of the strategy focused organization
* Planning campaign
* Clarifying the gaps of the shareholders’ values
* Modifying the customers’ value proposition
* Determining the schedule of the value upgrading
* Determining the strategy subject
本课程名称： 战略管理实践
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