西交大的战略管理课件(九)(PPT 15页)
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Chapter9CooperativeStrategyPartnershipsbetweenfirmsFirmAFirmBStrategicAlliancesExample:Xi’anJanssenPharmaceuticals.Example:ChryslerandMitsubishiAutomotiveExample:Chrysler’ssuppliernetworkTypesofStrategicAlliancesReasonsforAlliancesbyMarketTypeCorporate-Le
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