This workshop is suitable for decision-makers, strategists, corporate planners, general managers, CEOs, COOs and entrepreneurs.
At the end of the marketing communications course, participants will learn how to:
- Engage the process of strategy formulation and implementation - Identify and exploit critical insights for strategy formulation - Perform competitive analysis of the external environment - Perform critical analysis of internal competencies and capabilities - Develop competitive and innovative strategies - Translate the strategy to actionable and measurable goals - Identify and develop lead and lag measures and targets - Alignment of the organization - Apply these concepts and tools in the context of the client´s industry
CONTENTS DESCRIPTION Understanding Strategy What is strategy? Why do good strategies sometimes fail? Is there a process to strategy formulation and implementation? Strategy Process Phases and key activities Strategy Formulation: Concepts and Tools The "S" Curve · Critical insights · Competitive analysis - external and internal · Competitive advantage · Core competencies · Competitive (or Growth) Strategies - Search for the "winning" formula · Focus or diversification · Business innovation versus product innovation · Economies of scale or scope · Identifying, acquiring and cultivating new strategic capabilities · Building new bases of competitive advantage · Strengthening customer allegiance through the value chain · Searching for "loose bricks" in the market · Strategic alliances with the competition Strategy Implementation Roadmap Communicating the strategy to the organization · Developing the corporate Balanced Scorecard · Translating strategic intent to business outcomes and strategy objectives · Developing lead and lag measures and targets · Strategic choices and priorities · Project Management framework · Managing the change - stakeholders impact analysis · Risk analysis and scenario planning
本课程名称：Strategic Management: Formulation & Implementation of Corporate Strategy