上海财经大学非财务经理的财务课程（EN）

This course is aimed at all managers, whateer discipline they
may be from. Importantly, it is not trying to make people into

Understand what dries some of the most common errors
in business and how to aoid them
Breakthrough the language of finance
Understand the basic accounting model and its limitations
Analyze and interpret financial statements within the
context of industry analysis and macroeconomic
fundamentals
Realize why ‘cash is king’
Apply management accounting tools to business problems
Understand the Budget process and forecasting
techniques
Link financial objecties to strategy

Certification of Completion of Training Course: Finance for Non-Financial Managers by Shanghai Uniersity of Finance & Economics to be issued.

While eery organisation has to subscribe to the Financial Accounting model it is rarely, if eer, a good model to make business
decisions from. Simply, the information comes too late and it is limited by certain concepts which will be highlighted.
Howeer, as this is the model that is so often used to ealuate business performance it will be discussed in detail so that we can
understand how to oercome the limitations.
Participants will at the conclusion of the first day hae a framework which can be applied to analyse and interpret any set of financial
accounting statements. How we ealuate the performance of companies listed on the Share Market and the most common tools used to identify ‘alue’ will be discussed.
We will also understand why ‘Cash is King’ and interpret some commonly used words and acronyms, e.g. EBITDA, ROCE, CFROI, etc
While Financial Accounting is compulsory, Management Accounting is not. Howeer, organisations with excellent Management
Information Systems hae a significant competitie adantage. A key part of understanding a company’s ‘bottom line’ is to analyse it from a customer perspectie. Customer profitability analysis is an extremely useful tool to add alue to an organisation without necessarily cutting costs.
Cutting costs is often a knee jerk reaction when a company comes under pressure. It is seldom sustainable and has the potential to erode the human capital and other intangibles in an organisation. Putting a measurement system in place so these intangibles can be managed is an essential part of modern financial management.
Strategic Management Accounting is an eoling discipline that links accounting to the strategy deelopment process in organisations.
For example many organisations hae realigned their strategy to address responsible businesses practices. Corporate Social
Responsibility was once thought to gie an organisation a competitie adantage. Today it is considered a competitie necessity. For example, charitable donations written off as an expense in the Statement of Financial Performance may in fact be a key alue drier.
The course will examine how Value Driers are identified and what benefits they delier.
Perhaps the biggest mistake that an established business can make is paying too much for an acquisition, or selling part of the business for too little.
The course will discuss the most commonly applied aluation tools.
Finally, we will look at the most widely used tools to appraise the Inestment decision. Discounted Cash Flow (DCF) Analysis that works out the Net Present Value of an Inestment (NPV) is an essential tool for managers to appreciate. It is now the most common aluation tool to alue an entire enterprise. How we forecast cash flows and measure the required rate of return (cost of Capital,WACC, IRR) will all be discussed.

专业的讲师团队
专业精英＋会计专家
讲师来自四大国际会计师事务所、世界500强企业、上海财大、国家会计学院等
讲师具备丰富实践经验，深入浅出、理论联系实际。