美国MBA导师《消费者行为学》讲义(PDF ...
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Asstudentswillsoonseethefieldofconsumerbehaviorcoversalotofground.WhethertheconsumerisonashoppingtriptothemallorsurfingontheInternetgeneralprinciplesandtheoriesofconsumerbehaviorapply.Theformaldefinitionofconsumerbehaviorusedinthetextis“thestudyoftheproce
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