定价决策及成本管理(PPT 40页)
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定价决策之主要影响因素MajorInfluencesonPricingDecisions1.CustomersCompetitorsandCosts.顾客、竞争者及成本2.Timehorizonofpricingdecisions.定价决策之时间长度CustomersCompetitorsandCosts顾客、竞争者及成本Customersinfluencepricesthroughtheireffectondemand.顾客以其需求来影响价格Competitorsinfluencepricesthrou
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