This hands-on program puts emphasis on understanding the dynamic challenges inherent in Indian marketplace and subsequent skills, competencies and strategies required to overcome these challenges to succeed in Indian markets. It aims to provide a broad understanding of emerging marketing frameworks and contemporary approaches to growing business through effective marketing strategies for Indian markets. It will also focus on ‘cutting edge’ issues. The program provides basic understanding of contemporary approaches to acquiring, retaining and growing business with various stakeholders in the Indian market in an efficient and effective manner. The Program faculty will focus on the synergy between in-field practice and in-class learning.
The Program will be highly experiential and interactive, comprising participant presentations and discussions, case studies, and classroom lectures supplemented by Indian Industry cases and illustrations.
DAY/TIME SESSION TITLE MATERIALS Day 1 9am
Sudas Roy先生是印度管理学院市场营销学教授，是销售渠道管理和国际市场营销方面的专家，曾担任ACC, SAIL, TISCO, ITC，Coal India Ltd等多家印度知名公司的咨询顾问和培训教师。