Marketing Analysis:Con...
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资料简介:
BuyerBehaviourGoalsTounderstand:Modelsofconsumerpurchasedecisionprocesses.Influencesonpurchasedecisions:WhatHowMarketingimplicationsofthemodels.DefinitionsDibbSimkinPrideandFerrellConsumerBuyerBehaviour:“Thedecisionprocessesandactsofindividualsinvolvedinb
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