西交大的战略管理课件(三)(PPT 74页)
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EVALUATINGCOMPANYRESOURCESANDCOMPETITIVECAPABILITIESInternalEnvironmentCHAPTER3Whathavewelearnedlasttime?ComponentsoftheGeneralEnvironmentThreatofSubstituteProductsThreatofNewEntrantsThreatofNewEntrantsBargainingPowerofBuyersBargainingPowerofSuppliersPort
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