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2. VPH introduction■Components■Importance■Applications
3. Target (identification)■Market segmentation■Target identification4. Consumer insight■What is insights■How to generate the consumer insights■Persona
5. Competitive environment■Competitive analysis■Value proposition mapping
6. Benefits / reasons to believe / discriminator■FABE■Brand positioning descriptio
7. Key success factors of VPH
8. VPH based IMC
本课程名称： 战略营销品牌价值定位工作坊
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课程大纲
1. Marketing fundamentals
■Marketing evolutions
■Marketing classifications
■Marketing challenges
2. VPH introduction
■Components
■Importance
■Applications
3. Target (identification)
■Market segmentation
■Target identification4. Consumer insight
■What is insights
■How to generate the consumer insights
■Persona
5. Competitive environment
■Competitive analysis
■Value proposition mapping
6. Benefits / reasons to believe / discriminator
■FABE
■Brand positioning descriptio
7. Key success factors of VPH
8. VPH based IMC
本课程名称： 战略营销品牌价值定位工作坊
查看更多：经营战略公开课