《赢在东南亚》外贸高级培训课程

中国－东盟自由贸易区于2010年建成后，将成为世界第三大自由贸易区， 这给中国出口企业带来了前所未有的机遇。如何在复杂多变、竞争激烈、充满挑战的东南亚市场战胜竞争对手，树立知名品牌？唯一办法是通过能征服东南亚市场的方式开展市场营销。那么，又如何掌握能征服东南亚市场的营销技能呢？唯一办法是向熟悉东南亚市场的顶尖营销大师学习。

为此，中国外贸顾问网与亚洲顶尖商学院香港大学商学院合作，隆重推出《赢在东南亚》外贸高级培训课程。凡参加培训的学员，都将获得香港大学商学院Baniel CHEUNG先生亲笔签名的培训证书，并免费成为中国外贸顾问网高级会员，享受会员利益。

I. Objective
On completing this training program trainees should:

- Identify the obstacles including internal factors and external issues faced in penetrating Southeast Asia markets
- Be able to use an in-depth cross-cultural analysis model/perspective to identify those similarities and differences between business practices of China and SE Asia; understand appropriate localization strategies to capture business potentials in SE Asia markets
- Acquire the knowledge in developing “Winning Strategies” to achieve long-term success in SE Asia, covering manufacturing, product development, market expansion and sales channel strategies, etc.
- Equip with necessary skills in developing corporate, business and functional strategies to achieve effective business performance in SE Asia
- Be able to apply the knowledge and application learnt through this training program to enhance management/operation in SE Asia market
- Understand the practical applications of various academic models and how these can be used to improving business performance in SE Asia


II Training Program Overview
Major objectives of this training program are to facilitate senior management to identify their existing obstacles facing, as well as to learn the skills to achieve “Winning Strategy” for coming business growth in SE Asia.

This training module is customized to meet the existing training needs of division heads and corporate directors. Through this program, via application of academic models and sharing of successful cases, the participants will understand how to develop effective corporate, business and functional strategies to penetrate SE Asia markets.

During the training, we will cover various principles and applications from management perspectives. The case studies conducted during this program will facilitate all participants to have better understanding of what problems and difficulties they are facing when expanding into SE Asia, as well as to assist them to appreciating the ways in tackling these obstacles.

Business scenario simulation will be utilized to further enable participants’ interest and understanding, as well as to generate additional strategic insights not being identified during the discussion sessions.

Duration of the training program is 3 full days, comprising of group discussion, case studies and business scenario simulation. Trainees will be required to conduct discussion both individually and in a group approach throughout the training program.

Outline of the training program is as below:

1st Day
10:00am