《赢在印度》外贸高级培训课程

具备较高英语水平的高级外贸经理

印度是世界第二人口大国，被誉为“金砖四国”之一，商机无限。但是，印度市场也是世界上最难进入的市场之一。如何在复杂多变、竞争激烈的印度市场战胜竞争对手，树立知名品牌？唯一办法是通过能征服印度市场的方式开展市场营销。那么，又如何掌握能征服印度市场的营销技能呢？唯一办法是向印度顶尖营销大师学习。

为此，中国外贸顾问网与印度顶尖商学院印度管理学院合作，隆重推出《赢在印度》外贸高级培训课程。凡参加培训的学员，都将获得印度管理学院Sudas Roy教授亲笔签名的培训证书，并免费成为中国外贸顾问网高级会员，享受会员利益。

This hands-on program puts emphasis on understanding the dynamic challenges inherent in Indian marketplace and subsequent skills, competencies and strategies required to overcome these challenges to succeed in Indian markets. It aims to provide a broad understanding of emerging marketing frameworks and contemporary approaches to growing business through effective marketing strategies for Indian markets. It will also focus on ‘cutting edge’ issues. The program provides basic understanding of contemporary approaches to acquiring, retaining and growing business with various stakeholders in the Indian market in an efficient and effective manner. The Program faculty will focus on the synergy between in-field practice and in-class learning.

The Program will be highly experiential and interactive, comprising participant presentations and discussions, case studies, and classroom lectures supplemented by Indian Industry cases and illustrations.

DAY/TIME SESSION TITLE MATERIALS
Day 1
9am

Sudas Roy先生是印度管理学院市场营销学教授，是销售渠道管理和国际市场营销方面的专家，曾担任ACC, SAIL, TISCO, ITC，Coal India Ltd等多家印度知名公司的咨询顾问和培训教师。